Schwarzkopf Professional Makes Key Personnel Appointments

Schwarzkopf Professional has made two key personnel appointments.

Celebrity hair colorists Jacob Schwartz is US hair color trend ambassador and Tracey Cunningham, co-owner of Mèche Salon in Beverly Hills, is US creative director of color & technique.

The announcements allow the globally-recognized brand to continue elevating its presence in North America, driving national trends and offering hair colorists across the country the ability to leverage techniques used on Hollywood’s biggest stars.

Tapping into Star Power

Last year, Schwarzkopf tapped Chris Appleton, one of Hollywood’s most in-demand stylists, as a Schwarzkopf global color ambassador.

“Tracey and Jacob are synonymous with servicing the Hollywood elite and forever being on the forefront of fashion-forward hair trends. Their commitment to color excellence made them the ultimate partners,” said Michelle Chandler, general manager of Schwarzkopf Professional US. “In addition to working with A-list talent daily where their color expertise shines, what really drew us to Tracey and Jacob was their warmth and openness to share and educate on their techniques. Through continued colorist education, these partnerships will encourage clients to request Schwarzkopf Professional products in the salon to recreate their favorite celebrity looks.”

The partnership with Jacob Schwartz culminates after years of using Schwarzkopf Professional formulas with his A-List clientele. Schwartz initially caught the brand’s attention through his standout work developing the formula for Margot Robbie. Schwartz first aligned with Schwarzkopf when the brand collaborated with Mattel in 2023 with its BLONDME range.

“I have been using Schwarzkopf on my clients for years and it’s been an honor to make the partnership with Schwarzkopf official,” Schwartz. “The BLONDME range has transformed the way I approach my ‘spun with gold’ technique and allows me to accomplish true artistry with every client.”

Schwartz, who works alongside Cunningham at Mèche, reintroduced her to the brand, which ultimately led her to follow suit and make the switch from her pro color alignment that spanned almost two decades.

“I am thrilled to announce that I have joined Schwarzkopf Professional’s color team as their US creative director of color & technique,” she said. “I’ve been a colorist for decades working with celebrities and all the hair color changes that actors need to transform from role to role. This requires me to trust the color products I use, as much as my clients trust me to make results happen!”